On World Oceans Day, Patagonia launched a global campaign dedicated to ocean protection. Green Media Lab supported the brand by amplifying the initiatives through press releases and by organizing two press trips in Italy and Iceland with selected national media outlets.

We took inspiration from Vibram’s iconic “Carrarmato” sole to create visuals blending nature and innovation, paying tribute to the brand’s most representative symbol.

For the launch of the Birkenstock Zürich Exquisite Limited Edition, we created a dedicated photoshoot and bespoke packaging, marking the model’s 50th anniversary with a limited run of 1,200 numbered pairs. The project highlighted the brand’s authenticity and heritage, turning a classic into a collector’s edition.

For the launch of the GoPro HERO10 Black, we developed an integrated strategy with seven ambassadors in Ibiza and Formentera, generating authentic and inspiring content that strengthened the bond with the community.

We supported ASICS in the realization of the New Personal Best project, with the objective of promoting the powerful effect that sport has on mental health.

We organized the Vans event for the 'Together as Ourselves' collective show. This show was an opportunity to highlight the brand's commitment to the LGBTQIA+ community and the value it brings to art and society in general.

For the opening of the new store and the collaboration with Marco Oggian, we managed media relations and content during Milan Design Week. A press breakfast and an exclusive evening event engaged journalists, creators, and VIPs, generating high-impact coverage.

For the launch of the first Thule product co-created with big wave surfer Garrett McNamara, we organized an international press trip to Nazaré. We managed a group of 30 journalists from Italy, Spain, and Portugal, strengthening the brand’s positioning across Europe.

We supported Fendi in the redesign of its sustainability website, reorganizing content and enhancing the user experience in close collaboration with the Sustainability team.

We supported Bioclin, the dermatological brand of the Istituto Ganassini Group, in building visibility through storytelling rooted in science, nature, and sustainability. We developed the rebranding, presenting the new identity and innovative product range to journalists and influencers.

We partner with Chef Norbert Niederkofler and Mo-Food as their press office and strategic ally, bringing their gastronomic, cultural, and local projects into the spotlight. We handle media relations, craft editorial content, and organize immersive press trips for top food, lifestyle, and green media. Among the projects we work on is Atelier Moessmer Norbert Niederkofler, a three-Michelin-star restaurant with a Green Star distinction.

We developed the creative strategy, video production, and content creation for the Il Gusto dei Tuoi Sogni campaign, also managing planning and distribution across digital channels.

We supported ICAM in enhancing its 2024 Sustainability Report, with the goal of clearly and engagingly showcasing the social, environmental, and economic impact of its cocoa supply chain.

We analyzed the company's ESG performance with a structured assessment and outlined the company's short-, medium-, and long-term ESG strategy. Finally, we developed the ESG Manifesto “Ride the change” to communicate the company's environmental and social commitment.