Alyx @ Vibram Connection Lab

We handled posts on Facebook, Instagram and Twitter, subdivided into moments before, during and after the event, in order to:

Develop the storytelling based on various types of content in different formats, comprising photos, videos and stories, using and editing content created live.

Maximise online coverage with the support of ad campaigns.

Create interactive Instagram Stories with the objective of increasing engagement and content sharing.

Post content simultaneously across all social media platforms, using different visuals, or alternating messages in order to sustain a high level of interest on the part of the community.

During the event we created the following content types:

Real time shooting and editing of all content produced.

Video presenting a product made as a collaboration between Alyx, Vibram and Nike.

Development of an innovative concept. Shooting the products presented, creative montage, study of the image and identity of the media items produced. Creative contents were subsequently posted in the form of Instagram Stories.

Video interviews with the Vibram product designers who worked with Matthew M. Williams, owner of Alyx.
The interviews were recorded, edited and published live.

Content post-production.

We provided support for Vibram during the event, handling the guests, who included some of the most important European influencers in the fashion arena. We secured their participation and presented Vibram’s current and future projects to them.

After the event had ended, we issued a press release to create an intense media presence.