Mission Statement Campaign

Goal

Promoting Patagonia's company mission to inspire a progressive and activist audience in Milan.

Activation

Events Management - Influencer & Media Relation - Social Media Strategy

Making the best product, not causing unnecessary damage, using the business to inspire and implement solutions for the environmental crisis

Patagonia is a B Corp-certified company that has won international recognition for its commitment to the manufacture of very high-quality products and for its environmental stance. To date it has contributed over 100 million dollars in donations to groups active in the area of environment protection.

The organisation of a series of events in various formats, in order to inspire the city of Milan, starting from a style-oriented public during Fashion Week.

Increasing public awareness for the brand, creating an intense media presence before, during and after activities, in Milan, Italy and Europe.

Laying the foundations for growing the Patagonia brand in Italy.

Services

What we have done


Social Media Management

We provided support for Patagonia on Facebook and Instagram social media channels during the Mission Statement Campaign:

Maximising online coverage by creating Facebook events with support from ad campaigns.

Developing storytelling based on various content items and formats, including photographs, videos, Facebook and Instagram stories, live videos and in other post styles.

Handling real-time community management in order to create direct links with individuals.

Communications at a local level to involve the audience, and at a European level to promote the brand’s Mission.

Public Relation

We provided support for Patagonia, increasing public awareness and inspiring people through the corporate Mission, in Milan, in Italy and across Europe:

Creation of an intense media presence before, during and after activities.

Securing the participation of media and the most important sector personalities during the 11 events scheduled for Milan.

Organisation of media interviews, with both brand ambassadors and management, to create exclusive content for a top-tier audience.

Preview of the second-hand store: press presentation evening the day before the shop’s public opening in order to create media attention for this event.

Our results


+100

Pieces on media

+1,5 Millions

Events total reach

+69,6%

Followers growth

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