As part of the communications strategy, we identified the most appropriate methods and content for the promotion of themes linked to sustainability, and the best ways of transmitting the message to a media core target (media with a focus on sustainability).
We trained the spokespersons and prepared them for the optimum management of operations with publishers (media training).
Lastly, we contributed to the production of the press kit for the Exhibition “Sustainable thinking”, providing assistance to the brand in the organisation and management of the Symposium.